History
2018~2019
  • Awarded "Best Skincare Brand" at the Korea Brand Awards and Asia Brand Awards

  • Launched Vita Genic Jelly Mask in the Vietnamese market, securing placement inthree major drugstore chains: Medicare, Guardian, and Pharmacity

  • Participated in the Shanghai International Beauty Cosmetics Expo for 2 consecutive years

2017
  • Launched four types of Vita Genic Jelly Masks

  • Entered approximately 80 offline stores in South Korea

  • Expanded into the Chinese market

  • Awarded "Best Skincare Brand" at the Korea Brand Awards

2020
  • Released Vita Tea Tree Healing Mask

  • Launched Vita Derma Cream Moisture Cream Mask

  • Expanded into the Indonesian and Taiwanese markets

  • Entered Vietnam's Watsons and Aeon Mall stores

2021~2023
  • Developed four types of Skin Booster Masks

  • Established local subsidiaries in Vietnam and Indonesia.

2024
  • Awarded the "Consumer-Selected Excellence Brand Award" in the mask pack category, sponsored by Dong-A Ilbo

  • Awarded the "National Brand of the Year Award" in the mask pack category, hosted by Kukmin Ilbo

2025
  • Developed 3 types of MTS shot ampoules

  • Developed 4 types of Toner Pad

  • Developed 4 new jelly masks

2026
  • Developed 4 types of True Ampoules